Dating back to 1921, Gucci has been one of the leading fashion brands in the world almost right from the beginning. The name Gucci since then has become synonymous with high fashion and a luxurious lifestyle that is mirrored in the Gucci handbag, which has undergone a number of innovations since it was first invented. In the 1940’s and 1950’s, Gucci loved to experiment with the addition of different materials to the basic bag, including a bamboo-handled handbag. This became one of the most popular prototypes that the fashion house had to offer, and is still available to this day in a number of different variations.
While the Gucci handbag was endorsed in its heyday by such stars as Audrey Hepburn and Jacqueline Onassis, putting it at the pinnacle of chic throughout the 1960’s, its stock began to fall in the 1980’s. This was due to its ubiquity in malls and airports, and the proliferation of cheap knockoff handbags seemed particularly to target the Gucci brand, which was considered so luxurious. Fortunately, Gucci has retained a strong enough sense of brand identity and quality throughout the decades that they have managed to stay on top despite all of the naysayers.
The latest innovations that have been seen within the Gucci handbag include a widening of the scope of styles, allowing for more attention to detail in the smaller wallets. The addition of Tom Ford as Creative Director in the 1990’s breathed a fresh shot of air into the brand. Ford was only 32 when appointed this high-prestige position, and was given a large amount of media attention as a result of his youth and talent. His clutch handbags have been some of the biggest sellers in Gucci history, and the brand has continued to thrive since this date.
Looking forward, the Gucci handbag seems poised to continue its endurance as a high quality brand. This is one of those Italian fashion houses that have helped to define high fashion as we know it today. Purchasing Gucci handbags is a way to touch this ethereal Gucci lifestyle, buying into the brand and all it stands for, with its sense of power, prestige, and luxurious sex appeal. The dynamic styling and fine craftsmanship of the leather ensures that these pieces, whether they be a clutch or a larger tote bag, are made to last. As they live on, they carry forward with them the Gucci name and everything it stands for.
